Saga digital copySaga at Home – digital rebrand

I produced positive, emotive digital copy that re-positioned Saga’s home care brand as a help and advice service.

View example oneView example two | View example three

easyJet – articles and e-shots

Using easyJet’s cheeky, irreverant tone of voice (exclamation marks obligatory), I created short articles for the airline’s InFlight magazine and email newsletters for its four million email subscribers.

View Christmas article | View Valencia e-shot | View Valentine article

Epson – print advertorials

Targeted at businesses using specialist printers, these magazine advertorials position Epson as an industry expert and thought leader, and explore the benefits of Epson’s unique technology.

View packaging advertorial | View airport printing advertorial

Allied Healthcare – website overhaul

I re-wrote and re-structured all alliedhealthcare.com content to improve SEO, brand identity, quality and the overall customer experience. The new copy leverages Allied Healthcare’s unique selling points as the UK’s biggest home care provider.

View example one | View example two | View example three

Epson – product copy

I developed propositions for new Epson products, turning technical information into user benefits to be used as the basis of all marketing, sales and PR communications throughout Europe. I also wrote press releases, print and web content for product launches.

View Amazon copy | View Epson web content | View press release

Can’t see what you were looking for? I have too many examples to feature here, so if there’s a specific type of copy you’d like to see, just give me a shout.

Copyright © 2013 Julia Shelley. All rights reserved.